About

Why We Are Running

5K 4Good grew out of our experience as Ivey MSc in Management students specializing in Digital Management and Business Analytics. Through the Ivey Digital Innovation Studio (IDIS), we partnered with four local nonprofits to build agentic AI solutions that support their work.

Working alongside these organizations gave us a firsthand look at the incredible impact they make in London—and how much more they could accomplish with additional resources. As members of the MSc Run Club, we created 5K 4Good to bring our community together through movement and raise funds directly for these partners, with a goal of contributing $1,000 to each organization.

The idea was inspired by our own training for the Toronto Half Marathon later in 2026. If running could unite and motivate us, we believed it could also become a meaningful way to give back.